How is Coke transported and distributed all over the world?
There are essentially two different types of distribution models. The first, is the Manual Distribution Centre model (MDC), which operates in densely populated areas. The Coca-Cola truck leaving the bottling plant will visit one Mantual Distribution Centre, which will take the entire load of Coke. The MDC's then distribute the Coke to nearby retail stores and vending machines. These stores and machines usually receive around one delivery per week. Like the bottling companies, the MDC's are independent businesses, but still rely on the local Coca-Cola bottler in order to continue with their business.
The second type of distribution model is used to bring Coke to remote Areas, for example places in Africa. The truck leaves the bottling plant, and once it cannot go any further, entrepreneurs take the crates and bring the Coke over the last few miles to the secluded areas. However, this distribution model has been critisized, as around 1 in every 5 children living in remote areas in Africa die before turning five because of dehydration. Although Coke does distribute to almost everyone in the world, it is not benefitting the people living in many remote areas [10].
Coca-Cola MDC located in Katmandu, Nepal [11]
[10] Berry, Simon. "ColaLife, MDCs and Coca-Cola's Manual Distribution System." Colalife. August 15, 2009. Accessed May 30, 2012. http://www.colalife.org/2009/08/15/colalife-mdcs-and-coca-colas-manualdistribution-system
[11] Nieuwoudt, Tielman. Nepal Coca-Cola MDC. September 25, 2006. Katmandu, Nepal. Accessed June 2, 2012. http://www.flickr.com/photos/73509998@N00/252400327/.